Google Ads

Drive More Conversions with Google Ads

Tailored Pay-Per-Click (PPC) advertising solution designed to meet the unique needs of local businesses like yours. Our deep understanding of the California market, combined with our Google Partner status and team of experienced professionals, uniquely positions us to set up and structure your Google Ads account for optimal results across the entire state.

Account Setup & Structuring

As a Google Partner, we start by setting up your Google Ads account, following best practices to build a strong foundation for your campaigns.

Defining your advertising goals and objectives
Aligning your account with your overall marketing strategy
Configuring key settings such as geo-targeting and ad scheduling
Creating a well-organized account structure for maximum efficiency

Keyword Research

To ensure the best return on your PPC investment, we conduct in-depth keyword research, identifying the most relevant search terms for your target audience.

Analyzing your products, services, and unique selling points
Evaluating competitor strategies and keyword choices
Leveraging advanced keyword research tools to find high-performing opportunities
Organizing and categorizing keywords for maximum campaign efficiency

Campaign & Ad Creation

Building on insights from our keyword research, we create customized ad campaigns across the three primary types—Search, Display, and Video.

Crafting compelling ad copy that resonates with your target audience
Designing eye-catching display and video ads to capture attention
Implementing ad extensions to provide additional information and clear calls to action
A/B testing different ad elements to identify the most effective combinations

Ongoing Campaign &
Ad Optimization

Our dedication to your success goes beyond the initial setup and launch of your Google Ads campaigns. We continuously monitor and refine your campaigns to ensure they deliver optimal results.

Analyzing key performance indicators (KPIs) to identify opportunities for improvement
Adjusting bidding strategies and targeting parameters to maximize performance
Refining ad copy and creative elements based on real-time data
Expanding or refining keyword selections to keep your campaigns competitive and relevant